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About the session: 
Changing user habits are influencing how patients are engaging with healthcare providers. Throughout the new customer journey, patients choose to interact with their local practice via a multitude of channels including the rise of social media and reviews.

The whole industry has been faced with unprecedented challenges as practices close temporarily and have had to review their digital communication strategy to keep engaging with their patients online. Having the ability to know in real-time what patients are saying online is the difference between a thriving practice and a PR crisis created via social media comments.

During this webinar, Anthony Gaskell from Reputation.com will discuss the following:

• Optimising your practices’ digital front door from social channels to reviews
• Update on Google and online trends born out of COVID-19 pandemics
• Reviewing the ways practices can rank higher in local search and be found easier online
• Tapping into unstructured data from patient feedback to discover actionable insights and improve operations